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| Pic: JCPenney |
JCPenney under the cosh again as Tuesday when luxury apparel maker Burberry filed suit against the retailer for trademark infringement reported BrandChannel. Burberry claims JCPenney is selling outerwear that features the “famous Burberry check” pattern that mimics its signature look too closely.
The particular objects that drew Burberry’s ire are scarves sold with matching coats. In addition, Burberry is upset that JCPenney continued selling the pieces for months after the former informed the latter of the issue, Reuters reports
“Even though defendants’ infringing products are of inferior quality, they appear superficially similar to genuine Burberry products,” Burberry said, according to the wire service. “Defendants’ actions are intended to deceive and mislead consumers into believing that defendants’ or their products are authorized, sponsored by or connected to Burberry.”
Burberry took another swing at JCPenney in the filing by calling its clothing “substandard,” the New York Post reports.
What’s not mentioned in Burberry’s suit: the period in which the iconic British brand ditched its familiar check after it became associated with working-class Brits who caused such trouble that some bars wouldn’t allow anyone sporting Burberry plaid in the door, Marketplace observed.
But that was then. Now, Burberry would like JCPenney to shell out for the alleged infringement. The apparel maker is asking for triple damages, any profit, or up to $2 million for each trademark that has been infringed.
Content thanks: BrandChannel
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