Gucci Awarded 144.2 Million Dollars in Case Against Counterfeit Fake Fashion

Counterfeit Gucci dust bag

Gucci America has been awarded 144.2 million dollars in damages in a case against online fake fashion counterfeiters.

Gucci filed the lawsuit against the counterfeiters in May 2013, alleging the abuse of the Gucci name and trademark to sell counterfeit goods online. Amidst the defeat of the luxury brand house shock defeat Guess Wins Trademark Suit in Italy which was a humiliating defeat at the same time. The luxury house was not about to lose again.

Gucci got out their legal big guns and went to battle pulling no punches successfully showing that the domain names used publicity campaigns very similar to those of the Italian luxury brands, as well as official product images and descriptions to try and coax consumers into purchasing counterfeit goods.

The company’s president and CEO, Patrizio de Marco, stated that “We are extremely pleased that the court clearly understood the dangers to consumers posed by online counterfeiting organisations and has sent a strong message that counterfeiters can expect to receive severe sanctions when caught.”

According to the presiding judge, US District Court Judge William P. Dimitrouleas, the amount in damages awarded includes the additional amount of interest from the date the lawsuit was filed.

Counterfeit Gucci sneakers advertised on website

As well as successfully proving this the U.S. district court for the Southern District of Florida also ordered ”the immediate surrender to Gucci of 155 domain names used in the counterfeiting operation.”

What does this mean now for the counterfeit market coming on the announcement that Taobao Market Teams up with Louis Vuitton to Remove Counterfeit of the massive Chinese online market place Alibaba e-commerce site. And who can forget Taobao.com signed a similar agreement with Gucci themselves a few years back Taobao Teams Up With Gucci and Apple to Remove Counterfeit Products.

This victory shows the major brands are no longer going to sit back and let counterfeits infringe on trademarks and profits.

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