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| Versus Versace Autumn/Winter-2013-14 |
VERSACE, Italian fashion house has triumphed over a ring of counterfeiters in court - but it has take the label four-and-a-half-years to do so. The luxury fashion house has won a landmark court case against a company selling fake, Versace-branded merchandise on eBay has been banned from doing so following a court ruling.
WWD report how the case, filed in Northern California, means the Griffith Suisse Luxury Group is now prohibited from using Versace's trademarks and utilising auction website eBay as a selling platform. The group had been selling counterfeit Versace-branded merchandise from the site out of the Philippines and Australia. The Italian brand first started legal proceedings in California over four years ago against the Griffith Suisse Luxury Group - a company that had been selling fake Versace Goods via the online shopping platform. As a result of yesterday's ruling, the group has been banned from eBay indefinitely and is no longer able to use Versace's trademarks in its designs
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| Versus Versace Autumn/Winter-2013-14 |
"Counterfeit goods not only bring a dilution of the brand, but are connected to organised crime, child labour and harmful working conditions," said Versace chief executive officer Gian Giacomo Ferraris told WWD. "We are very pleased with the ruling. Versace is a brand that is well known around the world, and the violation of its intellectual property rights is a problem that the company has always been actively fighting. One cannot take pride in being counterfeited."
Versace has recently signed up to, Certilogo, system that allows customers to enter their code online using the Certilogo Authenticator to check the authenticity of their purchase., Authentic Versace products carry a Certilogo code - a unique traceable serial number enables a product to be verified. Customers are able to check online purchases by using the code, and send it back if found to be counterfeit.
"It's a clear system and very transparent, We want to protect consumers and all those affected by the manufacture and trade in fake goods," said Ferraris. "I want to take this opportunity and thank our legal team, both in-house and at Sheppard Mullin Richter & Hamptom LLP, for conceiving a strategy that gave Griffith no alternative but accept our requests."
Resale site eBay's policy is not to allow replicas, counterfeit items, or unauthorised copies to be listed for sale,
Additional content: WWD
For luxury authentic products & services; http://www.luxuryonlinestore.net
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