UK Campaign asks the Consumer not to buy Counterfeit

IWONTBUYFAKES.org

Last month UK IWONTBUYFAKES.org launched a campaign that asks the consumer to promise not to buy counterfeits.


Press Release: IWONTBUYFAKES.org asks consumers to make a promise before their summer holiday
Date: 29 July 2013

A new campaign has been launched, asking consumers to promise that they will not buy fakes. The timing of the launch coincides with the time of year during which many of us end up in holiday destinations full of fake branded goods.

The website for the campaign ‘iwontbuyfakes.org’ contains a growing number of reasons why fake branded goods are a bad idea. It also specifically highlights the negative effects on jobs, health and the economy. Branded fashion and consumer goods, medicines, cosmetics and alcohol are all prime targets for the counterfeiters. Their agenda does not include contributing to society and looking after their customers or workers.

Already more than 2.5 million jobs have been lost in the developed world due to the impact of counterfeit and pirated goods.

Out of these 2.5 million jobs roughly 400.000 were lost in the UK. To put this in perspective, this number is not dissimilar to the UK’s level of youth unemployment.

One reason the number of jobs have been decreasing is that brands in Western Europe alone are losing out on more than 5.5 Billion Euro’s a year in revenue.

At a time where many British and European brands are finding times tough the sophisticated counterfeit industry puts additional pressure on those employers who mainly exist because they try to innovate and create the real thing.

In addition to this counterfeiting has a sharp negative effect on government vat and duty income. The problem has been getting progressively worse with sharp increases in counterfeit activities over the last few years. UK customs reported a 49 per cent increase in the number of cases it dealt with in a single year through EU publications.

IWONTBUYFAKES.org is run by volunteers and was set up for two reasons. To educate us  on the adverse effects buying fake goods have on their job opportunities, health and future and to turn that understanding into a positive action by promising to walk away from fakes.

By clicking the promise button on the IWONTBUYFAKES.org site the consumer takes a step towards more careful consideration next time they are confronted with fake goods, either on holiday or elsewhere.

IWONTBUYFAKES.org 'I Promise"

Brands are also asked to show their support for the campaign by sharing the details with their social media following and displaying their logo on the IWONTBUYFAKES.org site for free.


Visit: IWONTBUYFAKES.org 

For luxury authentic products & services; http://www.luxuryonlinestore.net

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