French cosmetics giant L'Oréal has until Sept. 22, 2012 to respond to warnings by the U.S. Food and Drug Administration to stop making misleading marketing claims for its Genifique Youth Activating Concentrate, which claims to boost "the activity of genes and stimulate the production of youth proteins."
The U.S. Food and Drug Administration has warned cosmetics giant L'Oreal to stop making misleading marketing claims for its anti-aging skincare products. The FDA accuses L'Oreal subsidiary Lancome, which manufactures Genifique, of making outrageous claims about its anti-aging lotion that are not scientifically substantiated.
In a letter sent Sept. 7 by the FDA's Center for Food Safety and Applied Nutrition, the agency asked that L'Oreal modify its website and product labels to ensure the claims don’t violate drug regulations.
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| Genifique-Youth-Activating-Concentrate |
In its ad for Genifique, L'Oreal claims that its lotion "helps create more youthful looking skin in just 7 days by promoting the production of proteins that are characteristic of young skin."
The U.S. Food and Drug Administration (FDA) has sent a letter to French cosmetics giant L’Oreal and warned them to stop making misleading marketing claims for its Genifique Youth Activating Concentrate, which claims to boost “the activity of genes and stimulate the production of youth proteins.”
The FDA accuses L’Oreal subsidiary Lancome of making outrageous claims that it is able to change the functions and structure of the human body in the same way that a drug can.
If the claims were true, Genifique would be considered a drug, and thereby subject to FDA regulatory scrutiny. This year, the FDA began aggressively targeting beauty products that make outrageous anti-aging claims that try to straddle the line between being a cosmetic and a drug. Cosmetic products are not subject to the same rigorous regulatory scrutiny that drugs are. The agency asked that L’Oreal change its website and product labels to ensure the claims don’t violate drug regulations.
Failure to make the requested corrections would result in legal action against the manufacturers and distributors as well as the withdrawal from the U.S. market of the illegal products.
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| Rachel Weisz banned Revitalift UK ad |
This isn't the first time L'Oreal fallen foul on its marketing propaganda. In February 2012, a L'Oreal advertisement featuring actress Rachel Weisz was banned in the U.K. because the digitally-enhanced ad photo of the 42-year-old Oscar winner was so unrealistic-looking that it grossly exaggerated the performance of the anti-wrinkle cream.
And in September 2011, L'Oreal came under fire after being accused of lightening Indian actress Freida Pinto's skin tone in a makeup ad. Just three years earlier, L'Oreal was accused of doing the exact same thing to singer Beyonce in a cosmetics ad. In both instances, L'Oreal denied "whitewashing" its spokesmodels' skin tone.
Paris-based L'Oreal as yet, failed repeated media requests for comment on this recent allegation.
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Pic Credits: L'Oreal/Getty
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