BURBERRY awarded £63 million against internet counterfeiters

Burberry with Kate Moss

Ionic british luxury brand, established 1856 BURBERRY, was awarded £63 million ($100 million) by a Manhattan Federal court, which ruled that a network of Chinese internet counterfeiters had infringed upon the brand's trademark. The group was found to have sold items bearing counterfeited Burberry trademarks, WWD reports, including imitations of the brand's check and its equestrian knight design.

The defendants - who ran websites including YESBURBERRYVISION.COM and BUYBURBERRY.COM - failed to answer the complaint or appear in court when summoned, resulting in the substantial damages in the complainant's favour. In addition to the financial award, the judge granted a permanent injunction against the sites, and transferred control of the offending domain names to Burberry.


Coming hot on the heels of last month, when luxury brand Hermès International was awarded an identical payout of $100 million (£63 million) against 34 counterfeit websites selling imitations of its products.

This has proved an unusual ruling (made 17 May 2012) allowing the luxury brand to take control of the domain names but we believe it will be the first of many as the luxury brands firmly establish that enough is definitely enough. 

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